Client  Neuralink

Category  Brain Machine Interface

Year 2019

Country  USA

 Elon Musk wanted to reveal Neuralink to the world in July 2019.  In order to prepare for the launch, we worked with the Neuralink team to productize their neural engineering technology. That meant developing  the world’s first in-brain wearable device that would allow people with paralysis to control assistive technologies. To get there, we did a deep dive into the physiology of the human brain, unearthed a lot of new learnings about neural wearables and built numerous prototypes to land on the ideal design.

Elon Musk wanted to reveal Neuralink to the world in July 2019.  In order to prepare for the launch, we worked with the Neuralink team to productize their neural engineering technology. That meant developing the world’s first in-brain wearable device that would allow people with paralysis to control assistive technologies. To get there, we did a deep dive into the physiology of the human brain, unearthed a lot of new learnings about neural wearables and built numerous prototypes to land on the ideal design.

The Neuralink System

The team at Neuralink had engineered an innovative technology for implanting their neural threads and pills. Our job was to design the Link which was the part of the system that a person would wear. This part of the system also was likely to be the main indicator that someone was using the neuralink system so it was really important we achieve the right design.

1

Pill implant

The Pill is the heart of the system.
It gathers data from the actual neurons.

2

Router

The Router is a hub that manages the data
and power coming into and out of the head.

3

Link

The Link is the wearable device that powers
the entire system and is connected to a phone.

The Neuralink System

1

Pill implant

The Pill is the heart of the system and is
what contains the neural threads

2

Router

The Router is a hub that manages the data
and power coming into and out of the head.

3

Link

The Link is the wearable device that powers
the entire system and is connected to a phone.

Everyone is unique

We’ve done enough body worn products to know that everyone’s body is different. With Neuralink, we created a database of ear shapes that would allow us to see the commonalities and differences between ear shapes. With this information we were able to approach the design process in a more strategic way.

Everyone is unique

We’ve done enough body worn products to know that everyone’s body is different. With Neuralink, we created a database of ear shapes that would allow us to see the commonalities and differences between ear shapes. With this information we were able to approach the design process in a more strategic way.

Exploring what works

In addition to gathering ergonomic data we began to build iterations of different prototypes that allowed us to better understand how users wear the device as well as what they look like when the devices are worn. We worked closely with the Neuralink team to explored different configurations and how they would impact the overall design impact.

Exploring what works

In addition to gathering ergonomic data we began to build iterations of different prototypes that allowed us to better understand how users wear the device as well as what they look like when the devices are worn. We worked closely with the Neuralink team to explored different configurations and how they would impact the overall design impact.

Testing with people

Since the Neuralink system is the first of it’s kind, we had to think deeply about the product requirements. Not only did we have to take into account the user’s physical and emotional needs, but we also had to take into account the constraints of the surgical procedure.

Testing with people

Since the Neuralink system is the first of it’s kind, we had to think deeply about the product requirements. Not only did we have to take into account the user’s physical and emotional needs, but we also had to take into account the constraints of the surgical procedure.

Considering daily use

We were able to come up with an innovative two step method to wear the device. Firstly users apply a magnetic patch behind their ear. Secondly they click the Link into the magnetic patch.

Considering daily use

We were able to come up with an innovative two step method to wear the device. Firstly users apply a magnetic patch behind their ear. Secondly they click the Link into the magnetic patch.

Refining to perfection

Based on this configuration, we began to refine the product’s form to find the perfect balance between comfort and visual appeal.

Refining to perfection

Based on this configuration, we began to refine the product’s form to find the perfect balance between comfort and visual appeal.

As part of our exploration, we were constantly sketching, building  prototypes as well as testing prototypes with users.

As part of our exploration, we were constantly sketching, building prototypes as well as testing prototypes with users.

The final design was a balance between comfort, discreteness and ease of use.

The final design was a balance between comfort, discreteness and ease of use.

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